Your logo defines who you are, what you are and what you strive to be. It will be on every business card, every piece of stationery, every envelope, every product or piece of collteral...
Your identity doesn't have to be complex or sophisticated to capture an audience.
Some of the simplest logos and types of branding are the most memorable... what's the first thing
that comes to mind when you think of a sneaker? or a hamburger...