Many people will pay thousands, even tens of thousands of dollars for a web site and allow it to go stale. If it's not updated for changing web and browser technologies, pumped with fresh content and kept in "motion" you will have wasted your money.

Search engines look to see if you have NEW content. A static site will hurt your ratings. Any people that have returned to your site will dwindle off as you have nothing new to tell them. A web site is only good if it continues to attract new viewers and build up a following of return viewers. It's imperative to keep it running smoothly, and keep it's content fresh.

Another area that most people with unsuccessful web campaigns over look is the idea of tracking. Would you ever hire an employee and never check to see how he's producing for your company over the course of a year? Organizational leaders constantly need to evaluate, help, coach and direct their employees. Why wouldn't you do the same for your web site? See the importance of tracking your visitors to learn how we can help you monitor every potential customer to your web site.